MEDIA PITCHING AND LIAISON
kate colley COMMUNICATIONS
WRITING FOR MEDIA
Writing for the media requires savvy news judgement to showcase what media find newsworthy. Kate Colley Communications can produce everything from media releases and media kits, through to biographies that voice our clients most compelling tales, story starters that introduce a journalist to a fresh angle on an existing product line, and regular newsletters to bring media up-to-date with the smaller developments within a brand.
MESSAGING, MEDIA LISTS AND DISSEMINATION
In a marketplace filled with choices, a product is rarely a story in itself. And while some say getting any media coverage is good, we believe that getting the right kind of media coverage is much more important. Kate Colley Communications will work with each client to make sure that the media messaging is unique and compelling, but also appropriately positions the brand. Once we have the angle, the agency can develop custom media lists for distribution to ensure that targeted key media are receiving the news. Finally, the agency will also take care of follow-up, monitoring of media coverage and reporting of results.
In an increasingly competitive media environment, outlets are looking for “exclusives” and not just the same story as everyone else. With a proven track record in lifestyle media relations, the team at Kate Colley Communications will draw on our relationships with key media to directly pitch unique angles and maximize media coverage for your brand.
PLANNING, TRAINING, CELEBRATING
Kate Colley Communications believes strongly in making sure that a brand's media relations program seamlessly dovetails with its overall marketing plan. Working closely with you, we will build a solid foundation for success from the planning stages through to strategically-timed execution. Of course, we're not always the best people to be telling your story – sometimes you are! To that end, we can assist with spokesperson and media training, along with event planning and product launches, photo opportunities and guest lists. We have strong relationships with a stable of well-established complementary businesses and services.